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Ezan, Pascale: Gollety, Mathilde: Hemar-Nicolas, Valerie:
Drawing as children's language: Contributions of psychology to the enrichment of research methodologies applied to child consumers.
[2015]
Hemar-Nicolas, Valerie: Gollety, Mathilde:
Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints.
[2012]
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Ezan, Pascale (1)
Gollety, Mathilde
Hemar-Nicolas, Valerie (2)
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child
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adolescent
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advertising
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advertising effect
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age group
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baby
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brand
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brand awareness
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children's drawing
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cognitive development
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research report
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introduction
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periodical article
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2015
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2012
(1)
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english
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Recherche et applications en marketing
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Young consumers
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